Grand Opening Weekend

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Grand Opening Weekend

In September of 2016, US Lacrosse celebrated moving into their new headquarters with a big “Grand Opening” event in honor of the donors who contributed to the National Campaign. The weekend also featured youth clinics conducted by Team USA players, the National Hall of Fame Induction ceremony, national team games, dedication ceremonies and a special NYPD vs. FDNY game.

As art director of the organization, I took the lead on branding the event. This included designing the event logo which I drew by hand, establishing an overall look for Grand Opening weekend, and creating all marketing collateral (from posters and save the dates mailers to t-shirts and social graphics).

Shown above: Print Collateral from the event, including the formal invitation (with save the date magnet), event poster and program.

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Game Jerseys

The highlight of Grand Opening weekend was an FDNY versus NYPD game honoring friends of the game who lost their lives during the 9/11 tragedy in 2001. I was appointed with designing the jerseys for each team, which we called "Finest" and "Bravest". Each team jersey has a subtle icon representing their team on the front of the collar.


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Grand Opening T-shirts

T-shirts (for sale during Grand Opening Weekend) were geared more toward the adult attendee - clean and simple. The event logo is featured on the chest with the US Lacrosse logo on the back collar. It also highlights the NYPD and FDNY team names and icons on each sleeve, and a custom-printed tag inside the back collar.