Game On Campaign

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Game On Campaign

At the start of 2013, US Lacrosse’s Foundation and Marketing teams were challenged with a way to raise the $13 million necessary to build a new corporate headquarters in Northern Baltimore. Thus was born the “Game On” campaign.

As part of this large team-effort, it was my responsibility to establish what these campaign pieces and marketing efforts would look like. (This also helped to give the Foundation as a whole it’s own identity. The idea was to keep the design clean, corporate and simple as to appeal to USL’s high-end donors.

Happy to report that, in large-part due to a fantastic fundraising team, US Lacrosse was able to move into their new headquarters in May of 2016.

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Campaign Folder

The “Game On” folder was the first physical marketing piece that clearly stated why US Lacrosse was launching the campaign and where the funds would be allocated. As a great leave behind for their supporters, it also included special inserts (shown above) with naming opportunities at the new USL headquarters.


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First Sport Society Package

Desigend to appeal US Lacrosse's high-end donors, this specialty piece includes the Enriching Lives book, which gives a thorough breakdown of what the orgaization does for the sport of lacrosse. View the publication on the US Lacrosse Foundation page.


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Game On Pass It On

The T-shirt fundraiser Game On, Pass it On (GOPO) is an initiative to raise player awareness of the lacrosse community outside their backyards. The high-quality t-shirts were offered to individuals and to teams as a way to not only raise money for their team, but for the "Game On" campaign as well.