As a non-profit organization, it’s vital that US Lacrosse has an annual report each year to highlight their mission and impact, thank volunteers and supporters, and make a case for donating to the organization.
Each year, I work with a larger group to devise a theme for the report. As art director, my roll is to then bring our concept to fruition. I determine the layout, methodically put together each spread, bid out the job and and create all mailing components to go with it.
Shown above: US Lacrosse’s most recent annual report (2018). View the entire report (and all previous years) at USLacrosse.org/AnnualReport
The 2015 US Lacrosse Annual Report had a very nice balance of text and visuals: stories versus pulled quotes, infographics versus photos. Each year's report is published online for all 450,000+ members to view, as well as mailed to US Lacrosse's high-end donors. View the full report at USLacrosse.org/AnnualReport